A senior portfolio across CRM, loyalty, CX and multi-brand retail.
WORK
Selected engagements across the UAE, KSA and wider GCC, plus global loyalty and CRM work our bench has led.
Saudi Tourism
Brand Experience Playbook and visitor experience framework; contributed to a +10pp visitor NPS uplift.
Woolworths / MyDifference
Customer and loyalty proposition for MyDifference PLUS — a cashback layer worth up to 10% and R2,000+ monthly for Woolworths Financial Services cardholders.
Landmark / Shukran
Loyalty and CRM strategy for Shukran, the region’s largest retail loyalty programme — 50+ brands, 1,500+ stores and a tiered Platinum-to-Classic structure across the GCC.
Fitness First APAC
Major Salesforce Marketing Cloud implementation and the MyZone engagement proposition.
Asia Miles / GM Rewards / McDonald’s / Saudi Rewards
Loyalty proposition, lifecycle strategy, CRM activation and optimisation — across Cathay Pacific’s Asia Miles, GM Rewards, My McDonald’s Rewards and Saudi Rewards.
GCC multi-market delivery
Loyalty and CRM programmes delivered across UAE, KSA and wider GCC markets.
How an engagement runs
A simple operating system that converts diagnosis into measurable action.
Discover
Diagnose
Prioritise
Build
Activate
Measure
Questions before getting started?